The Story Advantage Workshop
How Small Business Owners Win More Business
— Without Competing on Price
They have something valuable.
They just can't explain it.
Most small business owners have something genuinely valuable to offer. But when a prospect asks "Why should I choose you?" they fumble. They list features. They talk about themselves. They sound like every other competitor in the room.
The result: they compete on price — and they lose.
Six skills they can use the same day — in 45 minutes.
How to answer "What do you do?" with a story, not a job title — and make the person across from you lean in.
The Trusted Guide Framework: how to position yourself as the guide in your customer's story instead of the hero.
The 3-part brand narrative every business owner needs before their next sales conversation or networking event.
Why your origin story — including your roots, failures, and turning points — is your most powerful competitive advantage.
How to use one simple framework to make any pitch, introduction, or presentation more memorable and persuasive.
A walk-away tool: a written three sentence brand story they can use the moment they leave the room.
Outcome: They leave with something they can use today.
This isn't theory. It's the craft that
professionals use every day.
Steve Childress is not a marketing consultant who read a book about storytelling.
He spent 30+ years as a television producer — capturing stories in remote villages, major cities, and corporate boardrooms across 5 continents. He has earned six Emmy Awards doing exactly what he teaches: finding the authentic human story inside any subject and making an audience care.
What he teaches your members is not theory. It is the same craft that professional storytellers use every day to hold an audience's attention — adapted for the business conversation.
"I finally know how to answer 'What do you do?' without sounding like everyone else."
"I've been in business for years and nobody ever showed me this before."
"Now, my team actually knows how to talk about what we do and why it matters to our customers."
Flexible enough to fit your event. Focused enough to deliver results.
In-Person or Virtual
45–60 Minutes
10–200 Attendees
$750 – $1,500+
Fee based on event size and type. Travel and expenses additional for locations outside Metro Atlanta.
Post-Workshop Brand Toolkit for each attendee
$1,497 – $1,997 per person
Team Brand Workshop follow-up session — full team training
$797 – $2,497
Ready to bring The Story Advantage
to your members?
Your members will leave with a clearer story, a stronger pitch, and a tool they can put to work immediately. Let's make it happen.
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